The most successful marketing campaigns of 2021 accompanied all consumers in a very special year. 2021 was marked by the 2020 aftermath where, due to the coronavirus pandemic, many businesses were compromised. The strategy used by most companies was to create and come up with new and exciting ideas, especially those that tell a story.
Marketing efforts have changed to adapt to the new reality because of the virus. For example, at the beginning of the pandemic, companies engaged with the public by granting benefits or simplifying processes.
When the worst of the coronavirus passed with vaccination processes around the world, companies went back to work.
The most successful marketing campaigns of 2021 are those that have adapted to the changes. Some brands have changed their logos and corporate image to make them morefriendly for example. But the truth is that the goal of companies remains the same, to try to sell more and make up for lost time.
Learn more about marketing campaigns 2021
Understanding the most successful marketing campaigns of 2021 means evaluating a range of strategies that aim to advertise the products and services a company has to offer its consumers. These campaigns are critical to creating and improving public acceptance within the market they are in.
Marketing campaigns are much more than creating an advertisement in a digital space. It is about achieving success through a well-detailed preliminary study and knowing what kind of audience the product is aimed at. The most successful marketing campaigns of 2021 are those that have defined what the end goal is, and that is why marketing teams and analytics are very important.
The keys to running a successful marketing campaign in 2021
There are several steps that must be completed to run a successful marketing campaign or campaigns in 2021 and they include:
A.- Define goals
At this point it is critical to define what you are looking for with a marketing campaign. Knowing what you want to achieve is critical to creating the foundation of what the strategy will look like to use. One goal could be to improve sales, introduce a new product to the market, or simply gain reputation.
B.-You need to be clear about your target audience.
For a campaign to be successful, you need to know who it is aimed at. This will mean a reduction in investment costs by knowing what market niche the company is in and the type of consumer. Focusing the direction of the campaign is very important.
C.-Defining the means of dissemination.
This is the next step after defining the objectives and to whom the campaign will be directed. The most successful marketing campaigns of 2021 are segmented according to the audience they are directed to. There are three important channels to achieve this goal, which are:
- Social networking: is a type of advertising that has a great reach to any type of audience and in any geographical location.
- Email Marketing: it is a very effective way to communicate with the company’s most formal customers, those who have agreed to receive these notifications or messages.
- SEO and SEM: SEO corresponds to the optimization of the website or blogs, as well as search engines. SEM is related to web optimization that is used to attract customers, particularly what it has to do with cost per click.
The potential of the most successful marketing campaigns of 2021
Marketing campaigns are important because they help you identify when is the right time to launch or relaunch a product. For example, in seasons like December, you study the buying patterns of past years to replicate them once again and achieve similar or better results. The most successful marketing campaigns of 2021 are based on patterns that are often repeated on holiday dates such as Mother’s Day, etc.
These are also important because they allow you to implement strategies and resources that help sell a product. On the web, a campaign is used to provide information to the user so that they can identify with the ad displayed. The key is to launch the product to market, but using all possible tools and strategies to generate the best possible impact.
The most successful marketing campaigns of 2021
In 2021 there were many campaigns that generated a positive impact on people. It’s not just about the visuals of the campaigns and your work in creating them. It is also about conveying a message to consumers to position the brand in their minds.
Among the best campaigns of 2021 are the following:
1.- Aegean: the most successful marketing campaigns of 2021.
In celebrating 20 years of the brand in 2021, they decided to invest everything they had in marketing. Aegean launched a very positive and risky campaign by offering 50 percent off their flights as a reward for customer loyalty over these 20 years. To make this campaign a total success, they paid attention to the final design of the email marketing newsletter. The message is delivered clearly and precisely, all the content is quite organized within the email. Creativity played a very important role in this newsletter.
2.- Kate Spade
This is one of the most successful marketing campaigns of 2021 because in a simple email it accurately conveys the entire message. In this case, the sale of all the stock in the store is proposed and then customers are invited to participate.
A sense of urgency is also created with an attractive message that generates interest in people. This type of information is intended to generate the need for immediate purchase. It also offers a discount code to redeem.
3.- Coca Cola Romania
The campaign is considered successful because of the creativity put forth by the marketing team. A recent report concluded that Romania is one of the unhappiest countries in the world. Therefore, Coca Cola decided to turn things around and carry out a marketing campaign focused on this issue by sending more than 180 bottles to personalities and influencers in the country to show their stories of success and optimism.
The brand also created a bottle that was filled from the middle to the top to give the feeling of well-being and that all is well. Many people shared positive videos of their life stories. What started as a simple campaign turned into a national event with the hashtag #Hallfull.
4.- Crown
The Mexican beer brand has become very popular in the United States, and one of the most successful marketing campaigns of 2021 was launched a few months ago during the final NBA basketball series. The Milwaukee Bucks-Phoenix Suns game was the first to feature a Corona commercial.
The main character, rapper Snoop Dogg, walks along a beach sharing Corona beers with all the people who cross his path. The singer Bad Bunny also appears in the ad. The message this campaign wanted to convey was of brotherhood and friendship among people.
5.- Mercado Libre
The renowned e-commerce brand has become one of the best Latin American companies in recent years. With the arrival of coronavirus, its sales have increased with significant numbers, but its image has also changed. For this reason, the company decided to launch a highly successful marketing campaign that shows the brand’s commitment to people.
The famous Mercado Libre logo changed to two arms joining elbows, the famous greeting to avoid coronavirus infection.
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