Even a website follows fashion!
Taking it for granted that to meet the needs of users a Web site must be fast, secure and easily navigable, there are some graphic trends that absolutely must be considered to meet the new needs of Web users.
These factors are to be considered whether you are building new websites or restyling existing sites.
Making a redesign of your site is a great opportunity to refresh its look, give it a more up-to-date and professional image, and greatly improve it in terms of User Experience.
7 Web Design Trends in 2019
Here are some trending elements this year
- Asymmetrical layouts and natural shapes
People are reading less and less, especially when it comes to a site. To capture their attention we then use persuasive graphic elements or call-to-actions in addition to the graphic design of the site.
With asymmetrical games, and unusual placements we can direct users’ eyes to places on the site that would otherwise be ignored.
Similarly, shapes that give the feeling of being hand-drawn give the illusion of movement and catch the eye
- Animations
These are all those movements and effects that make your site’s page more dynamic.
- Serif fonts (with graces)
Graceless fonts (the Tahoma, Calibri, Helvetica and others) are preferred for ease of reading and therefore used on pages that have a considerable amount of text, serif (with graces) fonts such as Bodoni, Garamond or Times New Roman are used to be decorative and give emphasis to the message.
An example of this font is found in the Mailchimp branding
- Black & White Palette.
We are seeing clever use of these shades on a great many websites, where white offers a clean design, while black gives a strong, elegant look.
- Video
Videos not only give movement to the page, but also appeal to an on-the-go audience that does not have time to read text. Video content embedded in web pages provides truly extraordinary user experiences.
- Chatbots
Thanks to advances in Artificial Intelligence and Machine Learning, chatbots will become increasingly intelligent and efficient tools. They will be placed more and more prominently on the site and will be increasingly interactive and customizable. - Minimalism
Less content and more room for design. Minimalism will be predominant in 2019, and space will dominate.
Clear typography without too many distracting elements for an excellent result.
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