What is the purpose of having a website?
If you are wondering why you should have a site, it means that you are not yet aware of the benefits a company can gain from having a presence on the Web.
Millions of users connect every month in Italy and the data is constantly growing.
For those who do not frequent the Internet or otherwise have not yet considered this market, it is correct and legitimate to ask this question. The answers to why “be on the web” are endless but we will try to provide the most important ones.
Why have a site? Let’s find out!
- It is the starting point of your business. A website communicates reliability and professionalism, messages are clear and immediate.
- The website is the ultimate means of communication and allows maximum interaction with your stakeholders.
- It is a proven fact that before any purchase of a product or service, the customer inquires… but where if not on the Internet!
- Those who have a presence on the internet definitely have more advantages than those who are not on it, and not being on the web means making one’s absence conspicuous. This is a fact, being there means expanding one’s reach and consequently the chances of being found. Having your own site can bring only positive effects. The effect of not having a company site on the Internet should not be underestimated; we are so used to finding anything on the Net that a company without a site risks being categorized as backward and out of date.
- Besides, look at your competitors, they probably already have a site and your customers will find it sooner or later.
- Being on the Internet means prestige for the company. It is definitely an important mark of distinction. You communicate reliability and gain instant credibility.
- Stimulate the interest of your customers. Being on the Internet means stimulating the interest of the public, which is why more and more companies are including their web address in their commercials or billboards.
- Just think of the multitude of products a company can sell. How to advertise them? One by one? With a website you present a company in its entirety.
- E-commerce. This is the new frontier of commerce; through an e-commerce-type website it is possible to organize a new sales channel by providing a quick and easy purchasing system.
- High visual impact. The possibilities offered by today’s web tools are mind-blowing, using appropriate graphics it is possible to create web pages with videos, photos and animations to create a true multimedia experience with high involvement.
- Visibility anywhere and reachable anytime, 24/7, 365 days a year…including holidays. A site is a space, a showcase, an always-open store that can be visited anytime, any time of the day or night, on holidays or weekdays around the world, boundaries are reset leaving maximum freedom for users.
- Ability to update in real time. A dynamic site is extremely flexible it can be updated at any time from any computer without the need to install specific programs. An easily accessible control panel allows content to be edited directly from the front-end.
- To keep up with the times. Eh yes, let’s face it, The telephone and fax are no longer enough!
- Buyers are increasingly asking companies if they have a website where they can view product/service catalogs or otherwise find information about what the company offers.
- Telling in a few words about one’s company/business is often difficult, an Internet address is simple and easy to remember and by browsing through the pages the customer will surely find what he needs.
- Insignificant cost compared to other forms of communication. It is an investment in one’s image, and the cost is far less than a newspaper print advertisement, with one small difference–the newspaper is thrown away the next day!
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