Making an impact price to say how much a website costs is next to impossible! It would be like going to a carpenter and asking the cost of windows, without even knowing the measurements and the type of wood to be used.
Very often we only dwell on the cost of the website and not the value. There is a lot of competition in this area, and therefore all kinds of prices can be found online, from the cheapest to the most expensive, but how much should a website cost?
But how much does a website cost?
The price varies according to how much we are willing to spend, because it is clear that it is certainly possible to make a cheap price, the problem is that when we go too low, the budget necessary to be able to implement all those additional functions that make the website effective and appreciable by the user browsing it is lacking.
Practical example.
I may need a car that will take me to my place of work every day and allow me to return home without too many frills. In this case I can choose to buy a simple hatchback, (a panda for example) and be able to quietly fulfill my primary need; to go to work!
The matter changes if, on the other hand, I need a car to take me to work all the time, but with the difference that my place of work is about 2 hours away and in winter there is a risk of finding snow and ice on the road. In that case the panda I had previously purchased starts to become uncomfortable, underperforming on the highway and unsafe on snowy routes. The solution is to upgrade to a better model: perhaps roomier so that I can travel comfortably, with a bigger engine so that I can get to work a few minutes sooner, and with wheels, suspension, and technology that can provide me with better road holding.
How to make a website?
Keeping the previous example in mind, the budget for making a website should be unique and should arise from a careful analysis of various factors, such as:
- The goal the client intends to achieve
- Its USP, that is, what makes it different from the competition
- What tools are needed to achieve the intended goal
- Analyze direct and indirect competition
The professional in question will have to ver analyzed these 4 aspects first in order to make an appropriate quote, otherwise there is a risk of making an incorrect price.
The quote for a website is not only the final price that comes out of it, but the result of a well-structured proposal that is able to help the client and his company to achieve its goal.
When thinking about making a website very often we focus only on the cost but not the value. While we all know how to evaluate cost, value on the other hand should usually be measured in the terms in which the site succeeds in generating traffic and conversions.
Creating a professional website
Technology advances with each passing day, and the ways to make a website are varied. Among them are many that give even the least experienced users the opportunity to make one, with all its pros and cons of course!
Do-it-yourself websites
If you are not willing to pay more than €500.00 to make a website, you can always opt for free tools such as Weebly. This platform allows users to create a website themselves, with different packages and options: from the free version to the Business version at €20 per month.
Pros:
- Intuitive website creation experience that requires no technical knowledge
- Rapid prototyping, design and page development for a faster startup
- Excellent collaboration opportunities-all the people on your team can learn how to use the builder.
Cons:
- You are forced to use the tools/features that the platform provides and cannot change the tools provided.
- Migration from one platform to another can be technologically challenging and expensive.
Hiring a freelancer
Hiring a freelancer makes sense if you want to get professional results in a short time and need someone to take care of them constantly.
Costs:
Developing a website done with WordPress for small or medium-sized businesses will take about 15 to 30 days of work, so depending on the features required, the website may range between €500 and €1,000 or even more.
Pros:
- Get a professional, on-brand website with all the features you need
- No need to hire a new employee or retrain an existing one
- Get exactly the website you want without compromising on functionality, branding or design.
- Ongoing maintenance and optimization are often part of the deal.
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