Google has announced a beta plug-in for WordPress that allows publishers to take advantage of Google’s relatively new Web Stories.
Web Stories is a way to rank at the top of Google search, Google images, Discover and the Google app.
What are Google Web Stories?
Web stories are designed to be used by mobile device users who want to view content quickly. Google describes the typical content consumer as someone on the subway or at lunch.
Each page of a Web Story contains a maximum of 10 words. The recommended size of a Web Story is between four and 30 pages.
Google Web Stories is based on AMP technology, speeding up page loading. It is content that needs to be consumed in small chunks.
Google Web Stories is open source and free.
Benefits of Google Web Stories.
Publishers are adopting the Web Story format because it can be presented in a way that is attractive to mobile users. Web Stories represents a new way to get a significant amount of traffic.
Google Word Stories WordPress Plugin
Google has announced a WordPress plugin to help publishers get more traffic through the Web Story format. The WordPress plugin and the Web Story program are both in beta.
A final version of the WordPress plug-in for Web Story will be released by summer 2020. The current version of the plug-in lacks animation and support for page attachments. The final version will contain all the features and will be smoother than the beta version.
Snack content
The point of Web Story is what Google calls, palatable content.
It is recommended that videos be no longer than 15 seconds and must contain subtitles.
Google specifies that videos should be shot in portrait mode, not landscape mode. This way they will be displayed full screen on a mobile device.
All videos should have captions so that a user can watch the video and read it together. The presumption is that the user may not be in a situation where they are able to listen to a video, such as in a public place or in a noisy place where their attention is divided.
Google recommends that text be a minimum size of 24 characters and that each page contain no more than 200 characters.
Extended form content can be made available as an attached link. This is a good feature because it allows a publisher to sneak their content to the attention of viewers via a Web Story and convert them to read the entire article if it is interesting enough for them.
Would you like to download Web Stories Plugin WordPress?
The plug-in is in beta and does not have all the features. There may be bugs in it. However, it may be helpful to create a temporary management site to become familiar with the plug-in and be ready when the full plug-in is available.
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