already for a few months that Instagram Shopping has existed, but perhaps not all of you are aware of it yet. After several months of testing only in the United States here it comes to Italy and beyond.
Connecting the products of your E-Commerce with the most popular social network of recent times is finally possible thanks to a simple tag and it is also enjoying quite a lot of success!
Let’s see together how it works and how to use it properly.
Create a company profile
For tag shopping you must first have a company profile. Switching from a personal profile to a business profile can be done easily through the settings menu and is straightforward. The basic requirement is to have a Facebook Page to link it to. More advances we will find out why.
Once you have a business profile, you are ready to tag!
Note: Along with the steps listed above there are some limitations (if we want to call them that) which stipulate that your company must be based in one of the states that are listed by Instagram, of which Italy is part of it anyway of course, so no problem and that your Instagram account must be for a company that primarily sells physical goods. your company must therefore comply with some of Instagram’s sales regulations.
Tag products
To tag products, it is important to have previously uploaded the products to your Facebook catalog. This is why it is important to have a Facebook Page linked to your Instagram account. It will then be sufficient to open the post in question and click on the “+” sign with the ability to insert the link to your product for sale on your page or e-commerce.
Basically, the shopping tag works in parallel with your Facebook storefront, so you have two options.
- Arm yourself with patience and upload all your products to the Facebook storefront.
- Synchronize your e-commerce to the storefront and have this all happen automatically. (A choice I highly recommend. Info: [button url=”/contacts/” arrow=”right”]Contact[/button] )
The result is that by simply tapping on the product, the product description tab will open and, if you wish, you can click directly on the link that will take you to the e-Commerce.
Through the shopping tag, it is possible to have a kind of Facebook storefront under the Bio section and thus get a shopping section within the profile. Caution though! Before you can have this tab populated, you must tag at least eight products.
Be careful not to overdo it
Instagram is, however, an unsuitable platform for commercial sponsorship because it is primarily based on sharing experiences. Sponsorships, however, can and should be done, but with the right terms and adjustments compared to Facebook.
Forget promotional-only posts with discounts and promotions. The focus of Instagram is the story that, through your brand content, you want to tell. The goal then is to tell your experience, your brand, your product, not to create new ways to get to the sale; although this, of course, is an important factor to take into consideration.
According to the philosophy of Instagram then, you can show your product and include as much information as possible at our disposal, such as the price and the channel where you can buy it.
We just have to try this new experience then!
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