Category: MARKETING
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Unique Selling Proposition
In the marketing world, the USP is a very important concept because it allows us to reflect on our own potential and be able to capture the attention of your ideal customer! What is a USP? Reporting what is written in wikipedia we can say that. The unique selling proposition, often as an acronym USP,…
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Google Ads is the new name for Google AdWords
Google AdWords officially becomes Google Ads ! The Google Ads name and logo are completely new, and the URL for accessing the service also changes(►from adwords.google.com to ads.google.com) as well as that of the Help Center (►from support.google.com/adwords to support.google.com/google-ads).But no anxiety! This transformation makes no changes to campaign performance, does not revolutionize navigation again,…
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How does Instagram Shop work?
already for a few months that Instagram Shopping has existed, but perhaps not all of you are aware of it yet. After several months of testing only in the United States here it comes to Italy and beyond.Connecting the products of your E-Commerce with the most popular social network of recent times is finally possible…
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What is Email Marketing and what is the difference with Newsletter?
Email marketing is a form of direct marketing (DEM or direct email marketing) It is based on email communications that aim to raise brand awareness or send information and updates of a promotional nature. It is a key tool in the marketing mix of the company that wants to increase its revenue. Key features:DEM: i.e.,…
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Which is the best web marketing agency?
Web marketing: frontier of new opportunities. you have felt the great potential of Web Marketing and you want to rely on the best Web agency on the market because in a way you have realized that the strategies you are using are no longer working. Maybe you don’t even have a site and you realize…
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Social media manager: what does he do?
What does a social media manager do? A social media manager is a person whose job is to take care of companies’ marketing strategies, via social. The experienced Web marketing professional is responsible for managing a company’s social pages to make sure that users can be enticed to buy a product or service. Social media…
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Search Engine Optimization: what is SEO?
Improve Google and other search engine rankings, through SEO (Search Engine Optimization, search engine optimization in Italian) SEO optimization is that set of techniques aimed at increasing the visibility of a website, improving its ranking among the organic (not paid) results of a search engine. Below, we bring you an SEO guide with all the…
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Analysis of the new Gillette product line
Hints of Gillette’s history As you all know, Gillette is a brand that specializes in products for men. Specifically everything related to shaving and beard care. It all began in 1901, when King C. Gillette invented the first razor that could be used independently by all men, who were thus not forced to go to…
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Digital marketing: what it is and what benefits it offers
The “constant” use of the Internet among adults continues to increase more and more. And although we say it often, the way people shop and purchase has really changed with it, which means offline marketing is not as effective as it once was, but rather can be seen as a supplemental resource. Today’s marketing means…